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ADHD
Attention
It isn't the problem — regulation is.
ADHD isn't about having too little attention. It is about regulating attention. Attention is pulled toward whatever is most interesting, urgent, emotionally significant or novel.
Tasks that feel predictable or disconnected from personal meaning can become incredibly difficult — even when the person genuinely wants to do them. That is why "just focus" rarely helps. Understanding how attention works lets us build environments where focus becomes possible.
Tasks that feel predictable or disconnected from personal meaning can become incredibly difficult — even when the person genuinely wants to do them. That is why "just focus" rarely helps. Understanding how attention works lets us build environments where focus becomes possible.
Curiosity changes everything.
The heart of it
A few ideas that make ADHD easier to understand.
Regulation, not amount
The challenge is steering attention, not having it.
Pulled by salience
Interest, urgency, emotion and novelty win.
'Just focus' fails
Willpower isn't the missing ingredient.
Design for focus
The right environment makes focus possible.
Related
Explore further
Where this shows up across ADHD.
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